100 Symbols That Changed the World: A history of universal logos, symbols and brands that have stood the test of time by Colin Salter

    100 Symbols That Changed the World: A history of universal logos, symbols and brands that have stood the test of time by Colin Salter

    本书探讨了世界上最易识别的符号的起源和采用。

    从青铜时代开始,通用符号就被用作一种交流方式,当时古埃及的各朝代开始了埃及象形文字中使用的一千种字符的演变。在哥伦布之前的美洲,玛雅文明也走上了类似的道路,用图片作为叙事文字。

    随着书面语言的采用,符号已经开始代表一种图解速记。美国的美元符号是由殖民者与西班牙人的贸易,以及交易中广泛接受西班牙货币演变而来的。商人的办事员会在他们的账簿中缩短重复输入 "比索 "的时间,这需要用一个 "p "和一个 "s "来书写。单个字母 "s "加上 "p "的垂直笔画要快得多。历史上正确的美元符号有一个贯穿'S'的单笔画。

    符号也被用来传授快速、可识别的安全建议。无线电活动符号是1946年在伯克利设计的,用来警告放射性物质的危险--在二战中广泛使用防毒面具之后,三叶形符号与防毒面具的形状相呼应。

    而在1964年东京奥运会--第一次在亚洲国家举行的奥运会--的案例中,符号使组织者能够创造出不会在翻译中丢失的赛事标志。为奥运会设计的一套奥林匹克运动象形图是一个新颖的解决方案,在墨西哥和慕尼黑奥运会上也得到了补充。

    本书按时间顺序排列,探讨了世界上最知名的符号的起源和采用。

    100 Symbols That Changed The World looks at the genesis and adoption of the world’s most recognizable symbols.

    Universal symbols have been used as a form of communication from the Bronze Age, when the dynasties of ancient Egypt began the evolution of the thousand characters used in Egyptian hieroglyphics. In pre-Columbian America the Mayan civilization set out on a similar course, using pictures as a narrative text.

    With the adoption of written languages, symbols have come to represent an illustrated shorthand. The dollar sign in America evolved from colonists’ trade with the Spanish, and the widespread acceptance of Spanish currency in deals. Merchants’ clerks would shorten the repeated entry of “pesos” in their accounts ledgers, which needed to be written with a ‘p’ and an ‘s’. A single letter ‘s’ with the vertical stroke of the ‘p’ was much quicker. Historically correct dollar signs have a single stroke through the ‘S’.

    Symbols are also used to impart quick, recognizable safety advice. The radio activity symbol was designed in Berkley in 1946 to warn of the dangers of radioactive substances – and following the widespread use of gas masks in WWII, the trefoil symbol echoed the shape of the mask.

    There are many symbols of affiliation, not only to religious groups, but support of political causes or even brand loyalty. Symbols are used for identification, military markings and recognition of compatibility. They allow users to convey a large amount of information in a short space, such as the iconography of maps or an electrical circuit diagram. Symbols are an essential part of the architecture of mathematics.

    And in the case of the 1964 Tokyo Olympics – the first Games to be held in an Asian country – symbols allowed the organizers to create event signage that wouldn’t be lost in translation. The set of Olympic sports pictograms for the Games was a novel solution, and one that was added to in Mexico and Munich.

    Organized chronologically, 100 Symbols That Changed The World looks at the genesis and adoption of the world’s most recognizable symbols.

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