一键下单 | One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt mobi epub azw3 pdf audiobook 英文电子书有声书下载

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful?

Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. 文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/712.html

Brandt explains: Why Bezos decided to allow negative product reviews, correctly guessing that the earned trust would outweigh possible lost sales. Why Amazon zealously guards some patents yet freely shares others. Why Bezos called becoming profitable the "dumbest" thing they could do in 1997. How Amazon.com became one of the only dotcoms to survive the bust of the early 2000s. 文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/712.html

Where the company is headed next. Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon's ongoing evolution is a case study in how to reinvent an entire industry, and one that anyone in business today ignores at their peril.文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/712.html

理查德·勃兰特采访了众多亚马逊公司的员工、竞争对手和观察家，由此破解了贝佐斯做决策的秘密。这家巨无霸公司正在进行的一场革命，为我们提供了一份极佳的案例研究，它是如何重塑一个完整的行业的，任何忽略这一点的商业人士都身处危境。文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/712.html

贝佐斯的成功归功于他的远见卓识，以及冷酷的商业敏感度。勃兰特详尽记述了贝佐斯从电脑黑客到改变世界的企业家这一过程，回顾了亚马逊在贝佐斯带领下走向辉煌的点点滴滴，揭示了贝佐斯成功背后鲜为人知的故事。文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/712.html