什么是创造力？创造力是天生的吗？如何培养和提升创造力？哪些条件能激发或阻碍创造力？如何成为创造者？
长久以来，人们执着追求创造力，却又错误地认为创造力是天生的，并且出现时机无法把握。但美国大数据企业TrackMaven创始人艾伦·甘尼特对创造力进行了深入研究，坚信创造力并非天生的，背后有其科学规律和模式。文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/2762.html
甘尼特以披头士乐队的故事为切入点，梳理了创造力研究史，驳斥了关于创造力的传统观念，重新定义了创造力。他更以丰富的事实、系统的分析为基础，提炼出了一条创造力曲线，我们可以借此判断事物处于兴起、发展、衰落的哪个阶段。文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/2762.html
甘尼特还采访了知名画家、网飞高管、迪士尼动画导演等高创造力人士，发现他们在创造力方面有着惊人的相似之处，以此总结出了创造力4条法则：借鉴、模仿、创意社群、迭代。正是借由这4条法则，他们创造出商业爆款、艺术杰作等，深受大众喜爱。对于每一条法则，甘尼特都解释了它背后的科学思想，并详细说明应如何运用。遵照这些法则，你可以追随世界上伟大的天才和创造者，培养出自己的创造力。文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/2762.html
对于任何想要追求创造性成功的人来说，这本书都不应错过。文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/2762.html
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/2762.html
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/2762.html
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.文章源自：力哥爱英语（ienglish521.com）力哥爱英语-https://ienglish521.com/2762.html
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