The Creative Curve: How to Develop the Right Idea at the Right Time by Allen Gannett

  • A+
所属分类:商业财富
The Creative Curve: How to Develop the Right Idea at the Right Time by Allen Gannett

We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.

As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.

In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.

下载地址
The Creative Curve: How to Develop the Right Idea at the Right Time by Allen Gannett提取码已经被隐藏,请输入验证码查看内容
请关注本站微信公众号,回复“验证码”,获取验证码。在微信里搜索“力哥爱阅读”或者“ibooks521”或者微信扫描右侧二维码都可以关注本站微信公众号。
  • 我的微信
  • 微信扫一扫
  • weinxin
  • 我的微信公众号
  • 微信扫一扫
  • weinxin
力哥

发表评论

:?: :razz: :sad: :evil: :!: :smile: :oops: :grin: :eek: :shock: :???: :cool: :lol: :mad: :twisted: :roll: :wink: :idea: :arrow: :neutral: :cry: :mrgreen: