大开眼界 | What the Dog Saw and Other Adventures by Malcolm Gladwell

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所属分类:心理学读物
大开眼界 | What the Dog Saw and Other Adventures by Malcolm Gladwell

《大开眼界》揭开微妙世界的秘密:“惊慌失措”和“紧张失常”分别会引发什么?女人为什么老爱染头发?避孕药的发明有何意义?足球运动员的故事对我们选拔教师又有着怎样的启示?

我们将与“天才型小人物”亲密接触,看厨具界王牌推销员如何施展口才魔法,从仅靠触摸驯服凶猛小狗的“神童”训狗师身上顿悟“人”才是关键,并从西红柿酱的口味、避孕药的发明、染发剂的营销故事中找到卓越人士的成功诀窍;我们会用“另一双眼睛”,看透街头游民、乳房X光摄影、航天飞机爆炸等问题,更好地博览及微观世事,洞察事情背后的内在逻辑;而我们评断人的能力也将面临质疑,最终发现,其实每个人都具备“大器晚成”的潜能,关键在于我们愿意给自己多少从错误中学习的机会。

格拉德威尔将用他非凡的笔,点破我们漏掉的视野,挖掘世事隐藏的奇迹。他的这部“奇想三部曲”,将使我们对这个千奇百怪的世界大开眼界,又深深着迷。

What is the difference between choking and panicking? Why are there dozens of varieties of mustard but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from The New Yorker over the same period.

Here you'll find the bittersweet tale of the inventor of the birth control pill, and the dazzling creations of pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and why it was that employers in Silicon Valley once tripped over themselves to hire the same college graduate.

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